Bite-sized lessons learned by decades of swinging through the marketing jungle.
We've been in the game for 30 years, and we've picked up a ton of wisdom along the way. Now, it's time to share the wealth! Whether you're a seasoned marketer, a creative graphic designer, or a savvy client, you're bound to discover some golden nuggets that will enhance your understanding of the industry's life, processes, and challenges.
Take a tongue-in-cheek journey with us as we reveal our Rules of Thumb.
Rule #10
There is no point-and-click solution to good marketing or graphic design.
Rule #9
Microsoft Excel is not a graphic design program.
Rule #8
Never use script or calligraphic fonts in ALL CAPS.
Rule #7
Any advertisement will be successful if you give away a free tool set.
Rule #6
Reverse engineering a project never produces a good result.
Rule #5
Always build in a little extra time when determining project deadlines.
Rule #4
You are replaceable.
Rule #3
The greatest obstacle to an effective campaign is usually the client.
Rule #2
Microsoft Word is not a graphic design program.
Rule #1
Before you can break the rules of graphic design, you must first know the rules of graphic design.