Rule #3

Written By Matt Schroeder

The greatest obstacle to an effective campaign is usually the client.

Born out of frustration, this rule highlights the crucial role customers play in building an effective marketing strategy. It’s not just about hiring an agency and stepping back—it requires active participation. This means engaging in strategy sessions, being honest about your industry, competitors, challenges, comfort level with creativity, communication frequency, and, of course, budget.

Simply put, marketing isn’t something you can fully outsource and forget about. Successful strategies are built with your input and the right resources to reflect where you are now while setting you up for future growth. If you withhold key information, constantly shift your budget, or struggle to define your message and benefits, your marketing efforts won’t deliver the results you’re hoping to achieve.

Matt Schroeder

Chief Creative Monkey Matt Schroeder is a self-described “full-stack marketer, educator, brand builder, strategist, change agent, and teller of dad jokes.” With nearly 30 years of experience, Matt brings warm charm and personal touch to his marketing accounts. Beyond delivering sage marketing guidance and interesting visual graphics, it’s his goal to build genuine relationships with his customers and create an open, honest forum to exchange ideas, explore opportunities, and candidly evaluate the progress of marketing campaigns.

Matt boasts degrees in Graphic Design (A.A.S.), Web Development (B.S.), owns a Master’s degree in Marketing & Public Relations from University of Denver, and a professional certificate in Digital Marketing from the Kellogg School of Business at Northwestern University.

https://bigopposablethumb.com
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