Rule #6

Written By Matt Schroeder

Reverse engineering a project never produces a good result.

As my mentor used to say, “A strong marketing strategy can survive weak creative, but great creative can’t save a bad strategy.”

This rule builds on that idea from a production perspective. Whether you’re a graphic designer, copywriter, or video editor, having all the necessary resources before starting a project is crucial. The later new information emerges, the harder it becomes to produce a polished, intentional marketing piece.

These last-minute changes are what derail budgets and create market confusion. So, gather all strategies, assets, and details upfront. Make sure you fully understand the strategy, message, and concept—because if you don’t, you may end up spending more for a less effective result.

Matt Schroeder

Chief Creative Monkey Matt Schroeder is a self-described “full-stack marketer, educator, brand builder, strategist, change agent, and teller of dad jokes.” With nearly 30 years of experience, Matt brings warm charm and personal touch to his marketing accounts. Beyond delivering sage marketing guidance and interesting visual graphics, it’s his goal to build genuine relationships with his customers and create an open, honest forum to exchange ideas, explore opportunities, and candidly evaluate the progress of marketing campaigns.

Matt boasts degrees in Graphic Design (A.A.S.), Web Development (B.S.), owns a Master’s degree in Marketing & Public Relations from University of Denver, and a professional certificate in Digital Marketing from the Kellogg School of Business at Northwestern University.

https://bigopposablethumb.com
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