Rule #1

Written By Matt Schroeder

Before you can break the rules of graphic design, you must first know the rules of graphic design.

These days, software developers are rolling out more and more tools for small businesses and individuals, making it seem like anyone can be a graphic designer. But having the right software doesn’t magically replace the years of education and experience that go into great design. Graphic design isn’t just about making things look nice—it’s a science with principles that shape branding, alignment, color, psychology, hierarchy, and more. Ignoring these rules can actually hurt your brand’s value and weaken your marketing impact.

Matt Schroeder

Chief Creative Monkey Matt Schroeder is a self-described “full-stack marketer, educator, brand builder, strategist, change agent, and teller of dad jokes.” With nearly 30 years of experience, Matt brings warm charm and personal touch to his marketing accounts. Beyond delivering sage marketing guidance and interesting visual graphics, it’s his goal to build genuine relationships with his customers and create an open, honest forum to exchange ideas, explore opportunities, and candidly evaluate the progress of marketing campaigns.

Matt boasts degrees in Graphic Design (A.A.S.), Web Development (B.S.), owns a Master’s degree in Marketing & Public Relations from University of Denver, and a professional certificate in Digital Marketing from the Kellogg School of Business at Northwestern University.

https://bigopposablethumb.com
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Rule #2