Rule #5

Written By Matt Schroeder

Always build in a little extra time when determining project deadlines.

Chaos is a given in the marketing world, and clients are often right at the center of it. Indecision, groupthink, shifting budgets, and last-minute projects are all part of the daily grind. As a marketing professional, you must anticipate and adapt to these disruptions, no matter how well you’ve planned your strategy and timeline.

Sometimes, this means setting expectations strategically. If a task takes two hours, budget for six. If a client’s content is due Thursday, tell them the deadline is Monday. It’s not about being dishonest—it’s about protecting clients from their own hectic schedules while giving yourself the flexibility to handle inevitable disruptions.

Matt Schroeder

Chief Creative Monkey Matt Schroeder is a self-described “full-stack marketer, educator, brand builder, strategist, change agent, and teller of dad jokes.” With nearly 30 years of experience, Matt brings warm charm and personal touch to his marketing accounts. Beyond delivering sage marketing guidance and interesting visual graphics, it’s his goal to build genuine relationships with his customers and create an open, honest forum to exchange ideas, explore opportunities, and candidly evaluate the progress of marketing campaigns.

Matt boasts degrees in Graphic Design (A.A.S.), Web Development (B.S.), owns a Master’s degree in Marketing & Public Relations from University of Denver, and a professional certificate in Digital Marketing from the Kellogg School of Business at Northwestern University.

https://bigopposablethumb.com
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Rule #4