Rule #7

Written By Matt Schroeder

Any advertisement will be successful if you give away a free tool set.

This rule underscores the need to provide something of value to the customer. This means creating a benefit so compelling that potential customers feel they can’t afford to miss out.

The ‘tool set’ in this rule represents something tangible to your audience. Don’t say “Call for more information,” instead say “Call now to learn how [product or service] will save you 10 hours per week.” You need to be clear about what a prospective customer will gain from performing a specific action.

Matt Schroeder

Chief Creative Monkey Matt Schroeder is a self-described “full-stack marketer, educator, brand builder, strategist, change agent, and teller of dad jokes.” With nearly 30 years of experience, Matt brings warm charm and personal touch to his marketing accounts. Beyond delivering sage marketing guidance and interesting visual graphics, it’s his goal to build genuine relationships with his customers and create an open, honest forum to exchange ideas, explore opportunities, and candidly evaluate the progress of marketing campaigns.

Matt boasts degrees in Graphic Design (A.A.S.), Web Development (B.S.), owns a Master’s degree in Marketing & Public Relations from University of Denver, and a professional certificate in Digital Marketing from the Kellogg School of Business at Northwestern University.

https://bigopposablethumb.com
Previous

Rule #8
Next

Rule #6