Rule #2

Written By Matt Schroeder

Microsoft Word is not a graphic design program.

Microsoft Word is word-processing software with limited capabilities to add photography, charts, and some freedom to develop layouts. It does not have the necessary features to support CMYK and spot colors, bleeds, overprints, advanced typography, and other functionality required to create a finished product that is suitable for printing on a commercial press or submit to any media publisher.

If you use Word to create a file for commercial print output, expect to have that file returned labeled as non-camera ready, or incur additional pre-press charges to edit and convert that document into something that can be sent to press.

Matt Schroeder

Chief Creative Monkey Matt Schroeder is a self-described “full-stack marketer, educator, brand builder, strategist, change agent, and teller of dad jokes.” With nearly 30 years of experience, Matt brings warm charm and personal touch to his marketing accounts. Beyond delivering sage marketing guidance and interesting visual graphics, it’s his goal to build genuine relationships with his customers and create an open, honest forum to exchange ideas, explore opportunities, and candidly evaluate the progress of marketing campaigns.

Matt boasts degrees in Graphic Design (A.A.S.), Web Development (B.S.), owns a Master’s degree in Marketing & Public Relations from University of Denver, and a professional certificate in Digital Marketing from the Kellogg School of Business at Northwestern University.

https://bigopposablethumb.com
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