Rule #38

Written By Matt Schroeder

Keep the Bevel and Emboss layer effects in Photoshop to a minimum.

An older rule harkening back to the days when certain features were new to Adobe Photoshop. This speaks to an earlier rule about monitoring trends and deciding whether to follow. When this rule was written, everyone it seemed was adding a beveled effect to text, to pictures, to … well, everything. At the time, as a graphic designer, seeing this effect churned my stomach—especially since I was one who introduced this particular treatment long before it became a point-and-click addition.

Matt Schroeder

Chief Creative Monkey Matt Schroeder is a self-described “full-stack marketer, educator, brand builder, strategist, change agent, and teller of dad jokes.” With nearly 30 years of experience, Matt brings warm charm and personal touch to his marketing accounts. Beyond delivering sage marketing guidance and interesting visual graphics, it’s his goal to build genuine relationships with his customers and create an open, honest forum to exchange ideas, explore opportunities, and candidly evaluate the progress of marketing campaigns.

Matt boasts degrees in Graphic Design (A.A.S.), Web Development (B.S.), owns a Master’s degree in Marketing & Public Relations from University of Denver, and a professional certificate in Digital Marketing from the Kellogg School of Business at Northwestern University.

https://bigopposablethumb.com
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