Rule #37

Written By Matt Schroeder

The bigger the physical size of the project, the less it should say.

This rule covers large format signage meant to be viewed at a distance, like billboards, transit signage, posters, etc. The more you cram into these signs, the less legible they become. Name, date, location/URL. That’s it.

Matt Schroeder

Chief Creative Monkey Matt Schroeder is a self-described “full-stack marketer, educator, brand builder, strategist, change agent, and teller of dad jokes.” With nearly 30 years of experience, Matt brings warm charm and personal touch to his marketing accounts. Beyond delivering sage marketing guidance and interesting visual graphics, it’s his goal to build genuine relationships with his customers and create an open, honest forum to exchange ideas, explore opportunities, and candidly evaluate the progress of marketing campaigns.

Matt boasts degrees in Graphic Design (A.A.S.), Web Development (B.S.), owns a Master’s degree in Marketing & Public Relations from University of Denver, and a professional certificate in Digital Marketing from the Kellogg School of Business at Northwestern University.

https://bigopposablethumb.com
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Rule #38
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Rule #36