Rule #22

Written By Matt Schroeder

Don’t just know how to use one tool, know as many as possible.

A companion to Rules #10 and #21, this rule highlights the need for adaptability in today’s marketing landscape. With a vast array of tools available for analytics, strategy, project management, and design, success in this field depends on proficiency across multiple platforms—you never know what your client prefers.

You might be comfortable with ClickUp but need to navigate Monday.com for a project. A client may rely on CorelDRAW while you’re fluent in Adobe Illustrator. The key advantage? When you’re experienced across different platforms, switching between them becomes second nature. A shorter learning curve makes you more efficient, flexible, and ultimately, a more valuable asset to your clients.

4o

Matt Schroeder

Chief Creative Monkey Matt Schroeder is a self-described “full-stack marketer, educator, brand builder, strategist, change agent, and teller of dad jokes.” With nearly 30 years of experience, Matt brings warm charm and personal touch to his marketing accounts. Beyond delivering sage marketing guidance and interesting visual graphics, it’s his goal to build genuine relationships with his customers and create an open, honest forum to exchange ideas, explore opportunities, and candidly evaluate the progress of marketing campaigns.

Matt boasts degrees in Graphic Design (A.A.S.), Web Development (B.S.), owns a Master’s degree in Marketing & Public Relations from University of Denver, and a professional certificate in Digital Marketing from the Kellogg School of Business at Northwestern University.

https://bigopposablethumb.com
Previous

Rule #23
Next

Rule #21