Rule #21

Written By Matt Schroeder

Never be satisfied with your current level of expertise.

This one is so important that I should put it higher up on this list of rules. Of all the people I graduated with in 1996 with degrees in graphic design, only two are still in the industry. Most transitioned to a different career within five years.

I’m still in this industry A) because I love what I do, and B) I worked hard to stay relevant. I got a degree in Web Development when it became prudent to do so; I earned my master’s in marketing because it extended my versatility and allowed me to pivot, stay relevant, and open my career to more opportunities.

It’s easy to get comfortable and stale within a career. I advocate for staying paranoid and actively looking for ways to address weaknesses in your skill set.

Matt Schroeder

Chief Creative Monkey Matt Schroeder is a self-described “full-stack marketer, educator, brand builder, strategist, change agent, and teller of dad jokes.” With nearly 30 years of experience, Matt brings warm charm and personal touch to his marketing accounts. Beyond delivering sage marketing guidance and interesting visual graphics, it’s his goal to build genuine relationships with his customers and create an open, honest forum to exchange ideas, explore opportunities, and candidly evaluate the progress of marketing campaigns.

Matt boasts degrees in Graphic Design (A.A.S.), Web Development (B.S.), owns a Master’s degree in Marketing & Public Relations from University of Denver, and a professional certificate in Digital Marketing from the Kellogg School of Business at Northwestern University.

https://bigopposablethumb.com
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