Rule #49

Written By Matt Schroeder

A good designer is thinking at least five steps ahead of the step he’s currently working.

If you don’t know where you’re going, it’s easy to lose sight of where you want to go. A lot of time is wasted when a designer doesn’t have a clear idea of the objective and goals. When working, it’s important to not only know how the current step feeds into the big picture, but you also need to factor in potential objections and make design decisions that withstand subjective scrutiny.

Matt Schroeder

Chief Creative Monkey Matt Schroeder is a self-described “full-stack marketer, educator, brand builder, strategist, change agent, and teller of dad jokes.” With nearly 30 years of experience, Matt brings warm charm and personal touch to his marketing accounts. Beyond delivering sage marketing guidance and interesting visual graphics, it’s his goal to build genuine relationships with his customers and create an open, honest forum to exchange ideas, explore opportunities, and candidly evaluate the progress of marketing campaigns.

Matt boasts degrees in Graphic Design (A.A.S.), Web Development (B.S.), owns a Master’s degree in Marketing & Public Relations from University of Denver, and a professional certificate in Digital Marketing from the Kellogg School of Business at Northwestern University.

https://bigopposablethumb.com
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