Rule #50

Written By Matt Schroeder

There is always someone who is better at what you do than you.

This rule serves as my motivation to continually improve my understanding of my craft and how to apply it intelligently and with purpose. The Big Opposable Thumb tagline is “Intelligent design for evolved marketing.”

This rule directly ties into the slogan, reflecting both my commitment to personal growth and the value I bring to my work. It’s not just about staying sharp—it’s about constantly pushing myself to learn, adapt, and evolve. The more I challenge myself, the better my services become, ensuring that I’m always delivering fresh, informed, and effective marketing.

Matt Schroeder

Chief Creative Monkey Matt Schroeder is a self-described “full-stack marketer, educator, brand builder, strategist, change agent, and teller of dad jokes.” With nearly 30 years of experience, Matt brings warm charm and personal touch to his marketing accounts. Beyond delivering sage marketing guidance and interesting visual graphics, it’s his goal to build genuine relationships with his customers and create an open, honest forum to exchange ideas, explore opportunities, and candidly evaluate the progress of marketing campaigns.

Matt boasts degrees in Graphic Design (A.A.S.), Web Development (B.S.), owns a Master’s degree in Marketing & Public Relations from University of Denver, and a professional certificate in Digital Marketing from the Kellogg School of Business at Northwestern University.

https://bigopposablethumb.com
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Rule #49