Rule #41

Written By Matt Schroeder

More often than not, you can’t fix it in post.

A lesson I learned while shooting video for commercials. If I didn’t get the shot I wanted, or if there was a lens flare in the background, or if the audio had a bit of crackle to it, it’s far better to grab a safety shot than it is to try and fix it during the production process. Even with modern-day AI assistance, some things just can’t be cheaply fixed once the cameras have been packed up and the talent has gone home.

Matt Schroeder

Chief Creative Monkey Matt Schroeder is a self-described “full-stack marketer, educator, brand builder, strategist, change agent, and teller of dad jokes.” With nearly 30 years of experience, Matt brings warm charm and personal touch to his marketing accounts. Beyond delivering sage marketing guidance and interesting visual graphics, it’s his goal to build genuine relationships with his customers and create an open, honest forum to exchange ideas, explore opportunities, and candidly evaluate the progress of marketing campaigns.

Matt boasts degrees in Graphic Design (A.A.S.), Web Development (B.S.), owns a Master’s degree in Marketing & Public Relations from University of Denver, and a professional certificate in Digital Marketing from the Kellogg School of Business at Northwestern University.

https://bigopposablethumb.com
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