Rule #42

Written By Matt Schroeder

Get the client to sign off on everything before doing any printing or production.

This just makes good sense from a CYA standpoint. You need something in writing that states, “I am the client and the file I am submitting for production is exactly what I intend.” A marketer isn’t responsible for errors once the content is trafficked. An approval in written form is all that’s required, even an email. Any errors beyond that point are their responsibility, including the full cost of reprinting, reauthoring, supplemental editing, etc.

As a marketer or designer, if you don’t get this approval in writing, DON’T SEND IT! You could be on the hook for full cost of reproduction.

Matt Schroeder

Chief Creative Monkey Matt Schroeder is a self-described “full-stack marketer, educator, brand builder, strategist, change agent, and teller of dad jokes.” With nearly 30 years of experience, Matt brings warm charm and personal touch to his marketing accounts. Beyond delivering sage marketing guidance and interesting visual graphics, it’s his goal to build genuine relationships with his customers and create an open, honest forum to exchange ideas, explore opportunities, and candidly evaluate the progress of marketing campaigns.

Matt boasts degrees in Graphic Design (A.A.S.), Web Development (B.S.), owns a Master’s degree in Marketing & Public Relations from University of Denver, and a professional certificate in Digital Marketing from the Kellogg School of Business at Northwestern University.

https://bigopposablethumb.com
Previous

Rule #43
Next

Rule #41