Rule #33

Written By Matt Schroeder

Never underestimate the importance of being able bullshit.

On the surface this may sound like I’m condoning dishonesty, but in reality this rule speaks to thinking on your feet when a client or employer questions you on the benefits or intent of a project. This rule advocates the idea of being able to convey the benefits and strategies related to a project “after the fact”—that is, you help build the case for your idea and reasoning even if that inspiration wasn’t part of your original developmental process.

Matt Schroeder

Chief Creative Monkey Matt Schroeder is a self-described “full-stack marketer, educator, brand builder, strategist, change agent, and teller of dad jokes.” With nearly 30 years of experience, Matt brings warm charm and personal touch to his marketing accounts. Beyond delivering sage marketing guidance and interesting visual graphics, it’s his goal to build genuine relationships with his customers and create an open, honest forum to exchange ideas, explore opportunities, and candidly evaluate the progress of marketing campaigns.

Matt boasts degrees in Graphic Design (A.A.S.), Web Development (B.S.), owns a Master’s degree in Marketing & Public Relations from University of Denver, and a professional certificate in Digital Marketing from the Kellogg School of Business at Northwestern University.

https://bigopposablethumb.com
Previous

Rule #34
Next

Rule #32