Rule #19

Written By Matt Schroeder

If you find a good marketing partner, keep them.

Originally, this rule was about building strong relationships with one or two reliable commercial printers—partners you could trust to do the job right, be proactive, and offer competitive pricing.

That principle still applies today, not just to printers but to marketing agencies, web developers, photographers, copywriters, and social media marketers. Successful marketing partnerships aren’t about chasing the lowest bid; they’re about finding a trusted group of professionals who consistently deliver high-quality work, offer honest advice, and meet deadlines.

The lowest bid is usually the lowest for a reason—it’s often the only way a business can compete. I’ve seen too many designers and marketers sacrifice quality for quantity, focusing solely on price. It rarely ends well for them—or their clients.

Matt Schroeder

Chief Creative Monkey Matt Schroeder is a self-described “full-stack marketer, educator, brand builder, strategist, change agent, and teller of dad jokes.” With nearly 30 years of experience, Matt brings warm charm and personal touch to his marketing accounts. Beyond delivering sage marketing guidance and interesting visual graphics, it’s his goal to build genuine relationships with his customers and create an open, honest forum to exchange ideas, explore opportunities, and candidly evaluate the progress of marketing campaigns.

Matt boasts degrees in Graphic Design (A.A.S.), Web Development (B.S.), owns a Master’s degree in Marketing & Public Relations from University of Denver, and a professional certificate in Digital Marketing from the Kellogg School of Business at Northwestern University.

https://bigopposablethumb.com
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