Rule #18

Written By Matt Schroeder

Camera-ready art that is built to the exact specifications is good. Camera-ready artwork scanned off an inkjet printout and faxed to you is bad.

Admittedly, this rule and several others like it come from earlier in my career when print was king, and having clients give me with content in whatever form they could provide it. The example above really did happen, and the publisher I worked for ended up refunding the client his money when the ad printed poorly (a copy of a copy of a copy) thing.

As a client, it’s important to provide your marketing partner with the content in the format and methods they request. Even though we’re now in a digital world, the old adage of crap-in, crap-out still holds true. If in doubt, ask what options are available for providing assets and resources.

Matt Schroeder

Chief Creative Monkey Matt Schroeder is a self-described “full-stack marketer, educator, brand builder, strategist, change agent, and teller of dad jokes.” With nearly 30 years of experience, Matt brings warm charm and personal touch to his marketing accounts. Beyond delivering sage marketing guidance and interesting visual graphics, it’s his goal to build genuine relationships with his customers and create an open, honest forum to exchange ideas, explore opportunities, and candidly evaluate the progress of marketing campaigns.

Matt boasts degrees in Graphic Design (A.A.S.), Web Development (B.S.), owns a Master’s degree in Marketing & Public Relations from University of Denver, and a professional certificate in Digital Marketing from the Kellogg School of Business at Northwestern University.

https://bigopposablethumb.com
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Rule #17