Marketing Strategy
A good strategy is the foundation for effective marketing.
Early on, a mentor drilled into me the idea that “a solid marketing strategy can overcome weak creative, but solid creative can never overcome a weak strategy.” So important is this concept that it drastically changed the way I viewed my approach to building successful marketing campaigns.
Big Opposable Thumb embraces a strategic approach known as "Difference Marketing.” Ours is a model better suited to the explosive social growth opportunities that exist in a connected world. This approach brings a more empathetic approach to building a marketing strategy that includes:
Ours is an approach better suited to competing across multiple channels, including both traditional and social channels. It allows us to build strategies that appeal with the practical and emotional factors that influence prospective customers and opens them up to new ideas and embrace the uniqueness of any business’ product or service.
A sound marketing plan requires patience and diligence and should contain both long-term messaging elements and short-term calls-to-action that make the cash register ring. We advise our customers to me mindful of the primary objectives, practice patience, and resist unnecessary actions that may ultimately work against the established marketing plan. We ensure our tactics include ways to measure the impact of our efforts so that we can fine tune the strategy and messaging based on real-world data and customer feedback.
Among our many competencies include the breadth of modern marketing tactics, including:
Web development and UI/UX
Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
Video production
Social media
Email campaigns and list procurement
Broadcast (Television and Radio)
Print advertising
Direct mail
Billboards and display signage
Big Opposable Thumb will work with you and your stakeholders to create a sound marketing strategy, uncover truths about your business and customers, identify opportunities, and create interesting visual messaging that disrupts the market, creates differentiation from your competition, attracts new clients, and engages your current customer base.
“I worked with Matt for several years ... He is without question among the most talented and brilliant marketing minds I have had the pleasure of working with in my 12 years in the field. His wide and varied skill set gives him the unique benefit of being able to plan, create, execute, and follow-through on EVERY aspect of a marketing campaign strategy. ”