Rule #13

Written By Matt Schroeder

Images pulled off the Internet do not work in print.

To major reasons why you do not provide images downloaded from the Internet:

  1. Two different technologies at play. An image that looks full screen on a web page will print with quality at roughly 4 inches wide. That simply will not work for a full-page flyer, poster, or brochure. Locate the original photograph and send that to your designer.

  2. Images online are still subject to copyright rules. Just because you find that picture of Snoopy or Garfield cute, doesn’t mean you have the rights to use it. You could face a lawsuit from the content owners, so just don’t do it. Use your own images.

Matt Schroeder

Chief Creative Monkey Matt Schroeder is a self-described “full-stack marketer, educator, brand builder, strategist, change agent, and teller of dad jokes.” With nearly 30 years of experience, Matt brings warm charm and personal touch to his marketing accounts. Beyond delivering sage marketing guidance and interesting visual graphics, it’s his goal to build genuine relationships with his customers and create an open, honest forum to exchange ideas, explore opportunities, and candidly evaluate the progress of marketing campaigns.

Matt boasts degrees in Graphic Design (A.A.S.), Web Development (B.S.), owns a Master’s degree in Marketing & Public Relations from University of Denver, and a professional certificate in Digital Marketing from the Kellogg School of Business at Northwestern University.

https://bigopposablethumb.com
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