No matter where they land on the radio dial, our spots are sure to make them smile.
It’s rush hour traffic. The air conditioner doesn’t work, and the kids shorted out the power windows playing ‘Dukes of Hazzard‘ with the car last weekend. It’s blazing hot outside, and sweltering inside. In other words, you have your customer right where you want them—trapped in a car with nowhere to go.
We both know that the music is the only thing keeping him from snapping and road raging on a level Mad Max never thought possible. If those tunes stop, things could get dangerous and the DJ just teased a very important message from a sponsor. And that sponsor is you.
Are you sweating bullets just a bit? Nope. Not at all because you know your spots are crafted with snappy storytelling, a poignant message, and enough over-the-top humor to make drive time a pleasant experience for everyone.
So when you look at it that way, it’s less advertising and more of a public service, don’t you think?