When it comes to logo design, the typical customer request is something along the lines of “I’d like something as strong and recognizable as Nike.” Sure, we all would like brand identity as strong as Nike, McDonald’s, or Coca-Cola—the gold standards of brand value.

Logo design is a fun, engaging, and time-consuming effort if done correctly. Any logo can realize general market awareness, but it’s not an overnight process, nor will any logo be instantly understood by its audience—it takes time and consistent effort.

If you are interested in learning about everything that goes into a logo and building a strong brand, head over to our Big Opposable Blog and read two posts: Ultimate Logo Manifesto and The Cost of an Identity Crisis. Big Opposable Thumb understands how to build a brand and a thoughtful logo is the first phase of a much larger process. When you’re ready to start, let us know.