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Small business resources and information.
The cost of an identity crisis
The one thing that will always follow a company is the value of its brand. It’s the most important asset a company has and contributes more over a length of time than any other factor.
The ultimate logo manifesto (part 8)
In the 15+ years I’ve been in the graphic design field there is one phrase I have heard more often than any other, and that is “I have a neighbor who do to that for $50!”
The ultimate logo manifesto (part 7)
Most savvy clients understand the importance of brand stability, but some don’t. Clients, publications and designers alike won’t understand the proper use of their logo unless it is spelled out.