Consulting

Gain an objective, outside view of your marketing efforts.

In our experience, one thing we find small businesses struggle with most is marketing itself—even if they have been actively promoting and advertising their service. Why? Often, the stakeholders are too close to the subject to provide an unbiased view of their messaging, tactics, and return on value. Internal politics, personalities, lack of training, experience, or resources may also hinder the implementation of an effective marketing strategy.

When these questions arise, can and provide you with an experienced, objective review of your:

• Marketing strategy, tactics, and performance

• Market conditions and influences

• Customer demographics

• Internal processes

• Staff competencies

The deliverable will be a thorough report that identifies opportunities, shortcomings, market data, and recommendations for improvement. Armed with this information, you’ll be able to make course corrections about the direction of your company, its approach to marketing and messaging, and identify opportunities to enhance your value proposition.