Big Opposable Blog
Marketing resources to help power your small business.
We believe that having an informed customer is the first step in building the foundation for future marketing success. These blog entries and materials are designed to help provide you with the necessary background concepts and information so that you may make an informed decision in choosing a marketing partner. We want you to be successful, so whether your next step is to engage Big Opposable Thumb and learn more, or if you are here to search out specific tips and information, we offer this information to help guide and inform your decision. Read, share, comment, and suggest topics. We’re here to help.
The one thing that will always follow a company is the value of its brand. It’s the most important asset a company has and contributes more over a length of time than any other factor.
In the 15+ years I’ve been in the graphic design field there is one phrase I have heard more often than any other, and that is “I have a neighbor who do to that for $50!”
Most savvy clients understand the importance of brand stability, but some don’t. Clients, publications and designers alike won’t understand the proper use of their logo unless it is spelled out.
Logo design is one of those things where you really have to be in the right head space (at least I do) to really develop a quality product.
When you think of a logo, it’s usually an image that pops into mind; a graphic element that is associated with a company. There are many factors involved in choosing the right image to represent a company.
Fonts can have a substantial impact on the effectiveness of your logo design. It is important to be selective and choose carefully.
There are many different philosophies with regards to the use of color in logo design. The important thing is to remember the basics for building a design that will work in any situation.
From choosing the right program to understanding aspect ratios and layout, some elements shouldn't be overlooked.
The research portion of logo development is not only critical, but it is often the most time-consuming aspect of the logo development process.
A logo is an organization’s public identity. It does so much more than just serve as an image that states a company’s name. If a logo looks cheap or ill-conceived, it will reflect poorly on that company’s public image.
An investment in marketing is a clear sign that you haven’t become content with where you are in your profession. It’s a sign that you aim to grow. Competitors beware. So what is the right price? How much should marketing cost?
Since your teachers didn’t warn you, consider this preemptive warning shot across the bow of anyone wanting to pursue a career as a graphic designer. These are the secrets you haven’t been told.
What happened to the traditional advertising agency, where an art director and a copy writer worked in tandem to build tell stories, influence people, and build brands?